How To Do Successful Food Truck Marketing – 5 Ways Of Attracting Attention!
1. Food truck events! A food truck event presents a great opportunity to attract the interests of both new and existing buyers. These events are typically organized by someone trying to make a buck on collecting rents to be part of the event, but that’s life in America. It can be worth it, but you should check to see who else will be there, and who is the clientele attending. You definitely don’t want competition on your cuisine. And you don’t want to be serving your vegan cuisine to a bunch of rodeo types. So, as with anything, think through the synergy of attending, and figure if the price to do it is worth the potential return.
Other types of events may be functions of organizations that simply want to attract people to their events or organizations. These affairs offer a tremendous upside, since you will be linked in the customers perception with the organization sponsoring the event. That can provide good PR.
A key factor to the success of an event depends on the organizers investment into proper marketing of the event, to include catchy fliers and posters. Some attention should be paid to you’re food truck and the role it plays in the bigger event. Don’t be shy to request what coverage you and your truck will have in this marketing.
2. Investing in your own Branding. Like your own sauce as just one example. Here you will have the challenge of putting in sufficient time and focus to branding something that if you have no experience in it- will be difficult. I suggest you go with a company that offers marketing and branding services. Branding has tremendous upside, for it sets you apart from your competition in unique and memorable ways, not to mention, its classy to have your own branded products.
3. Your name tells it all… Or at least it should try to. A name is most important to convey in a short and direct a fashion as possible what you are, what you do, and in the case of food, what you serve. How about Sizzle Stix (a Gourmet Street’s brand) that sells delicious kabob foods wrapped in newspaper? Orizzle, Stix, distinctive grill, heat and ice delivery? Some even offer phone and fax communication systems.
4. Make a Cool logo.
This is not your grandma’s brand of a name. Go for a classic, hip, ” Yeah, I know” kind of logo that makes the product or company stand out. It doesn’t have to be as intricate or as pretty as some massive brand advertising campaigns (Budgets have been skyrocking since 2008, anyway), but it should do the job. Just consider a single color for a few weeks of your main menu items, and then expand it to include new products as well as the plates and dishes you’ll be offering.
5. Be unique, but be patient.
For the love of all that is good taste, stay original when you innovate. Think about renaming it in different ways, or creating a symbol that will make it easy to identify it. You can even joining a niche market. Do a Google search for “Restaurant niche markets” and see what comes up.
6. Do not have an online presence?
It is strange that many restaurants considered online a “fad”. In the case of restaurants, it may be a smart move to just have the site redirect people to the physical location. However, you may not see the same case with online ordering software. Although there is a small handful of these sites, they are not going to get funding, because people aren’t convinced that it will ever make money for an enterprise like yours.
7. Have a plan.
Don’t shoot in the dark with your capital resources.ophyles and businesses thrive when they have a plan of how to succeed. It may sound impossible, but it couldn’t be farther from the truth. Have a few brainstorming sessions with chefs, and see what they come up with. Chances are, they won’t come up with unique dishes, but may have some interesting suggestions for what to put on the menu.
8. Stay open until the last customer leaves.
In a business, it is often said that you don’t get your money’s worth until you’ve sold your heart out. This is especially true in a restaurant business, where time is everything. Don’t close a business down because you feel it has become unhealthy. You will still have many people coming in the future, and they will be wanting to experience your cuisine. Therefore, you want to make sure that you are open as often as possible, so you can keep that customer base coming.
These are the 8 questions that you should ask yourself before opening a restaurant.
